As we move into 2023, we at Earthsave Canada are up to big things. Check out our recently refreshed website! It’s full of resources to help you learn and advocate on your plant-based journey. There are highly informative pamphlets and articles galore.
Speaking of articles, we’ll be increasing the frequency at which we post new articles on that very informative blog. It’s all original content, by the way! And, of course, we’ll be continuing our very active presence on social media, especially Facebook. Our Facebook page is a great place to get daily news relevant to making this an ever more plant-based world.
Speaking of Facebook, we’ll be continuing to host our Earthsave Canada Speakers series over that platform. We’ve had great speakers in the past and we’re very happy to be hosting Nicholas Carter from plantbaseddata.org as our opening speaker this year. Join us and him live on February 15th.
Not on Facebook? Don’t worry. We stream and archive the talks on YouTube as well.
More and more, we’re reaching out to mainstream media and getting noticed
Of course, we’re not sticking only to our own channels to get the information out. Of late, we’ve had quite a bit of success with major media, as well – see, e.g., this Global TV news report and this op-ed published in Montreal’s most read newspaper. We’ve published op-eds in several other Canadian newspapers, too, including the Toronto Star and Hamilton Spectator. We intend to build on that success by more frequently submitting op-eds to Canadian news media and by making sure that other outlets are aware of our presence.
We’re stepping up our advertising game as well
As we all know, sometimes you have to pay to get your message out. It’s the reality of our system. So, we’re planning to continue our recent practice of putting informational advertising into major newspapers. It’s a great way to reach people who might never be exposed to our important message. We’ve done it for the last couple of years, and it’s been quite a success. Check out the archived version of the full page informational ad we published in the National Post last December and this article we similarly published in the Toronto Star the year before.
And we’re not sticking to just print media
Not everyone reads print media, so we’re expanding beyond that as well. We’ve created a video ad campaign. We’re currently running a test campaign on YouTube and we’re in the process of creating a second, more informative ad which we’ll be using for our first major campaign. We expect to reach many thousands of people in this way. And who knows? … we may even run the ads on TV someday soon.
We’re continuing our work with allied organizations
An organization can sure get a lot of work done on its own, but even more work gets done when like-minded organizations team up. With that in mind, we’ve partnered over the last year or so with the Coalition for a Sustainable Food Transition and the Plant-based Cities Movement, two very good Canadian initiatives.
The former is a coalition of environmental and animal welfare groups that works to influence food policy on the federal and provincial levels. The latter is a grassroots coalition, members of which approach their local governments with an ask to substitute plant-based foods for animal products at municipal facilities and meetings. We’re proud to be represented and active on both. Already, the Plant-based Cities Movement has had success in Montreal and in Brampton, Ontario! We’re sure looking forward to working hard with them both this year with an eye towards great success.
Happy New Year!
It’s going to be a very good year, we think, and we’re glad to have you running along with us. In upcoming issues of this newsletter, we’ll keep you up to date on all of our good work. We hope that you’ll want to be involved also. One easy way is to simply make a donation.
We’re looking forward to a great year together.
