A plant-based diet can provide all the nutrients you need and can help prevent cancer, heart disease, diabetes and other illnesses.
A registered charity since 1992, we advocate for the move toward a plant-based diet for environmental sustainability, better health, and compassion toward animals.
Sustainability
A diet heavy in animal products is simply not sustainable. Animal agriculture is very inefficient and causes significant environmental damage.
Compassion for Animals
Animals are living, breathing and feeling beings, just like us. Using them for food is unnecessary, as we can live happy and healthy lives on a plant-based diet.
Recent blog posts
The latest State of the Climate Report issues a dire warning. Fortunately, we can still turn things around - IF we make the right choices.
The 30th climate edition of COP, happening in Brazil this November, will be an opportunity to address the outsized impact of animal agriculture on the climate crisis. The host country should lead by example - and so should Canada.
A recent systemic review of clinical trials published in the American Journal of Clinical Nutrition found that most independent studies indicate unprocessed red meat consumption has an unfavourable effect on cardiovascular disease risk, while favourable effects were only found in red meat-industry related studies. This finding indicates that industry related studies are less trustworthy than those funded independently, and supports the recommendation to replace unprocessed red meat with plant-based proteins to enhance cardiovascular health.
The New York Times recently asked a group of leading climate experts a big question—what's the single best thing we can do for the planet—and their answers remind us that real change starts with rethinking how we live, and becoming part of a movement for change.