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FOR IMMEDIATE RELEASE. Please note that as a volunteer-driven registered charity we greatly appreciate your understanding and any help you can offer in assisting us with reaching Canadians everywhere - especially the appropriate contacts at your organization ;-)

Earth Day & the Meatless Monday Connection

35 Countries, One Global Pledge: Go Plant-powered for the Planet

meatlessmondayTuesday, April 22, 2014 is Earth Day, an annual event (44 years strong) to honor the sanctity of the little blue planet we call home. If you’re wondering what you can do to participate, there’s an easy (and delicious!), way you can do something good for the environment this week, and every week of the year: join the Meatless Monday movement!  You won’t be alone. This spring a global teleconference was held with representatives from over 30 countries all chiming in about their Meatless Monday campaign. On six continents, in 35 countries and 23 languages people all over the world have taken the pledge to go meatless on Monday – it’s incredible!  Regardless of where you live, if it’s called Lundi Sans Viande (Quebec) or Veggie Mondays (Japan), going meatless on Monday is a small, simple step that can have a huge impact. You really can save the earth - one bite at a time!

With Earth Day upon us, please keep in mind that by moving towards a whole food plant-based diet we can have an incredible impact on the environment by choosing foods free from animal products. According to the United Nations and the US Environmental Protection Agency:

  • It requires an average of 6kg of plant protein to produce 1kg of animal protein.

  • It takes 100 times more water to produce 1kg of animal protein than it does 1kg of plant protein.

  • Animal agriculture is responsible for 18% - 25% of global warming emissions worldwide.

  • Cattle ranches and feed production account for over 70% of deforestation in the Amazon.

  • The livestock sector is quite probably the largest source of water pollution worldwide.

  • A single dairy cow produces approximately 120 pounds of manure per day,
    which is equivalent to that of 20 to 40 humans.

  • On average 990 litres of water are required to produce one litre of milk.

 

MEATLESS MONDAY IN CANADA

 

Meatless Monday Canada is a local chapter of global initiative, led by Earthsave Canada and several other groups interested in helping Canadians make one day a week meat-free day. The MeatlessMonday.ca site is maintained by Earthsave Canada and a handful of passionate volunteers,  who want to make a difference by helping folks make the transition to a more sustainable and healthy diet.  The City of Vancouver proclaimed Monday June 10th, 2013 as the city’s first official Meatless Monday. Vancouver is the first Canadian city to do so. A presentation to The Vancouver Food Policy Council by local author and Earthsave member Eleanor Boyle outlined scientific research showing the environmental problems of large-scale meat production and consumption.

 

Check out the Earthsave Canada campaign for tools and resources:  http://www.MeatlessMonday.ca

Find us on Facebook: https://www.facebook.com/MeatlessMondayCanada


Other Canadian initiatives include:

Lundi Sans Viande: http://www.lundisansviande.net/ Canada’s French-language partner in Quebec

Meatless Mondays:  http://meatlessmondays.ca  hosted by the Toronto Vegetarian Association

 

For more information about the countries participating in the incredible growing global movement that is Meatless Monday, go to http://www.meatlessmonday.com/the-global-movement/

 

MEATLESS MONDAY IN OUR SCHOOLS

 

Several Canadian universities and schools have proclaimed Meatless Monday, e.g. McGill and Queen’s Universities.  We are currently working on compiling a honour list of participating schools (looking for volunteers to help with that). http://meatlessmonday.ca/schools/

 

HEALTHY PEOPLE HAPPY PLANET

At Earthsave Canada we are currently working on a special addition to our education literature by creating a Canadian-made plant-based food guide and presentation to take into schools and workplaces.

The Healthy People Happy Planet Food Guide is a Canadian-made veg starter kit booklet and colourful plant-based food guide, with corresponding power point presentation and interactive web site. 

These days most Canadians receive the bulk of their nutritional information from advertisers. Industry is driving Canada's food guide recommendations and the planet, our health, and the animals are suffering for it. We need to take the focus away from processed animal products to whole food, plant-based options. Education is the key to a healthy and sustainable future.

 

Find out more about the Healthy People Happy Planet project here:  http://earthsave.ca/healthypeoplehappyplanet

 

HOW CAN YOU HELP?

 

So glad you asked! Earthsave Canada will launch a crowd-funding campaign this Earth Day to help fund this much needed initiative. Help us spread the word! (link to go live on April 22, 2014): https://www.indiegogo.com/projects/earthsave-canada-plant-based-food-guide-school-presentation

GIVE today!

You can donate to our programs at any time through CanadaHelps:

https://www.canadahelps.org/CharityProfilePage.aspx?charityID=s39790

or directly through our web site: http://earthsave.ca/donate

 

EARTHSAVE CANADA LEADS THE WAY

 

EARTHSAVE CANADA is a Vancouver-based registered charity since 1992. We advocate the move towards a more whole food, plant-based diet for better health, environmental sustainability, and compassion toward animals. We also believe communities are stronger when they set a table that people from all cultures and beliefs can enjoy. By providing educational tools and helpful resources we strive to make a difference – with your help. YOU are Earthsave.  http://www.earthsave.ca

 

NOTE: While sharing many of the same values, Earthsave Canada is completely independent of other international and US Earthsave initiatives.

 

Some Earthsave Canada Initiatives

 

meatlessmonday

 

Our latest brochure - ready in time for Earth Day 2014:
THE POWER OF A PLANT-BASED DIET: Sustainable, Healthy, Kind. Already a popular request by schools and various Earth Day events, we look forward to distributing this handy, colourful resource to students all over the country.

 

Brochures, posters, social media images for sharing and more at: http://www.earthsave.ca/brochures

 

Media Outreach: We regularly publish articles on diet and how it relates to sustainability and better health, and have been reprinted in various publications as well as interviewed by local and national media, the BBC and others. Sharing information, supporting local businesses, contacting the media and government with informed feedback on current issues, connecting and building healthy communities - all part of what we do to make a difference in a world of indifference. http://earthsave.ca/articles

 

Plant-powered Speakers Series: Our very popular Plant-powered Speaker Series including experts such as Neal Barnard of the PCRM, watch for a very special guest in July 2014. http://www.earthsave.ca/events

 

MeatlessMonday.ca : Pledge to go meatless 1 day a week and join this growing global movement. Want to get your workplace or school involved? We will support you with menu ideas, posters and more. www.meatlessmonday.ca.

 

More…


2-ESC-Vegdirectory-2014The Metro Vancouver Veg Directory:
Updated for 2014!

With over 300 listings it's the most up-to-date directory of veg-friendly restaurants and retailers in the city. In print and also as a searchable directory online, plus a FREE apps for iPhone and Android. Earthsave members enjoy the Member Discount Program (MDP), where over 50 veg-friendly businesses offer a 10% discount to all Earthsave members to encourage driving change with our wallets.

 

A handy resource for Meatless Mondays, office lunches, visitors, date night, and for anyone looking to enjoy the many benefits of a plant-based meal. 

http://www.earthsave.ca/vegdirectory

 

What Is A Plant-Based Diet?

‘Plant-based’ is a flexible diet where the bulk of calories and nutrition come from plant sources. Plants such as vegetables, fruits, legumes, grains, nuts and seeds, are the base of the diet. This way of eating is not as strict as going vegan, and is more focused on whole foods and healthy options, not just foods free from animal products.

 

Why move towards a more Plant-Based Diet?

This diet results in significant benefits to our health, the environment and the lives of animals. Reducing our consumption of animal products may very well be the greatest contribution to sustainability we can make as individuals, and is certainly the most highly recommended way of preventing chronic diseases. While most can agree that the products of factory farming are far from appetizing, organic animal products are a luxury few can afford. Plant-based diets rich in vegetables, fruit, grains and legumes are affordable to all. Many cultures and beliefs do not eat certain meats, or cannot tolerate dairy, but everyone can enjoy a plant-based meal and all are welcome at the table.


There are so many great reasons to move towards a more plant-based diet. What will yours be?

 


EARTHSAVE CANADA ~ Save the earth one bite at a time

Earthsave Canada is a Vancouver-based charity, helping people choose foods that benefit our health, the environment, and the lives of animals.

MAILING ADDRESS: Earthsave Canada PO Box 2213 STN Terminal Vancouver, BC V6B 3W2 | office@earthsave.ca | 604-731-5885 

Charitable # 12995 4707 RR0001



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