Earth Day & The Meatless Monday Connection
FOR IMMEDIATE RELEASE. Please note that as a volunteer-driven registered charity we greatly appreciate your understanding and any help you can offer in assisting us with reaching Canadians everywhere - especially the appropriate contacts at your organization ;-)
Earth Day & the Meatless Monday Connection
35 Countries, One Global Pledge: Go Plant-powered for the Planet
Tuesday, April 22, 2014 is Earth Day, an annual event (44 years strong) to honor the sanctity of the little blue planet we call home. If you’re wondering what you can do to participate, there’s an easy (and delicious!), way you can do something good for the environment this week, and every week of the year: join the Meatless Monday movement! You won’t be alone. This spring a global teleconference was held with representatives from over 30 countries all chiming in about their Meatless Monday campaign. On six continents, in 35 countries and 23 languages people all over the world have taken the pledge to go meatless on Monday – it’s incredible! Regardless of where you live, if it’s called Lundi Sans Viande (Quebec) or Veggie Mondays (Japan), going meatless on Monday is a small, simple step that can have a huge impact. You really can save the earth - one bite at a time!
With Earth Day upon us, please keep in mind that by moving towards a whole food plant-based diet we can have an incredible impact on the environment by choosing foods free from animal products. According to the United Nations and the US Environmental Protection Agency:
MEATLESS MONDAY IN CANADA
Meatless Monday Canada is a local chapter of global initiative, led by Earthsave Canada and several other groups interested in helping Canadians make one day a week meat-free day. The MeatlessMonday.ca site is maintained by Earthsave Canada and a handful of passionate volunteers, who want to make a difference by helping folks make the transition to a more sustainable and healthy diet. The City of Vancouver proclaimed Monday June 10th, 2013 as the city’s first official Meatless Monday. Vancouver is the first Canadian city to do so. A presentation to The Vancouver Food Policy Council by local author and Earthsave member Eleanor Boyle outlined scientific research showing the environmental problems of large-scale meat production and consumption.
Check out the Earthsave Canada campaign for tools and resources: http://www.MeatlessMonday.ca
Find us on Facebook: https://www.facebook.com/MeatlessMondayCanada
Other Canadian initiatives include:
Lundi Sans Viande: http://www.lundisansviande.net/ Canada’s French-language partner in Quebec
Meatless Mondays: http://meatlessmondays.ca hosted by the Toronto Vegetarian Association
For more information about the countries participating in the incredible growing global movement that is Meatless Monday, go to http://www.meatlessmonday.com/the-global-movement/
MEATLESS MONDAY IN OUR SCHOOLS
Several Canadian universities and schools have proclaimed Meatless Monday, e.g. McGill and Queen’s Universities. We are currently working on compiling a honour list of participating schools (looking for volunteers to help with that). http://meatlessmonday.ca/schools/
At Earthsave Canada we are currently working on a special addition to our education literature by creating a Canadian-made plant-based food guide and presentation to take into schools and workplaces.
The Healthy People Happy Planet Food Guide is a Canadian-made veg starter kit booklet and colourful plant-based food guide, with corresponding power point presentation and interactive web site.
These days most Canadians receive the bulk of their nutritional information from advertisers. Industry is driving Canada's food guide recommendations and the planet, our health, and the animals are suffering for it. We need to take the focus away from processed animal products to whole food, plant-based options. Education is the key to a healthy and sustainable future.
Find out more about the Healthy People Happy Planet project here: http://earthsave.ca/healthypeoplehappyplanet
HOW CAN YOU HELP?
So glad you asked! Earthsave Canada will launch a crowd-funding campaign this Earth Day to help fund this much needed initiative. Help us spread the word! (link to go live on April 22, 2014): https://www.indiegogo.com/projects/earthsave-canada-plant-based-food-guide-school-presentation
You can donate to our programs at any time through CanadaHelps:
or directly through our web site: http://earthsave.ca/donate
EARTHSAVE CANADA LEADS THE WAY
EARTHSAVE CANADA is a Vancouver-based registered charity since 1992. We advocate the move towards a more whole food, plant-based diet for better health, environmental sustainability, and compassion toward animals. We also believe communities are stronger when they set a table that people from all cultures and beliefs can enjoy. By providing educational tools and helpful resources we strive to make a difference – with your help. YOU are Earthsave. http://www.earthsave.ca
NOTE: While sharing many of the same values, Earthsave Canada is completely independent of other international and US Earthsave initiatives.
Some Earthsave Canada Initiatives
Our latest brochure - ready in time for Earth Day 2014:
THE POWER OF A PLANT-BASED DIET: Sustainable, Healthy, Kind. Already a popular request by schools and various Earth Day events, we look forward to distributing this handy, colourful resource to students all over the country.
Brochures, posters, social media images for sharing and more at: http://www.earthsave.ca/brochures
Media Outreach: We regularly publish articles on diet and how it relates to sustainability and better health, and have been reprinted in various publications as well as interviewed by local and national media, the BBC and others. Sharing information, supporting local businesses, contacting the media and government with informed feedback on current issues, connecting and building healthy communities - all part of what we do to make a difference in a world of indifference. http://earthsave.ca/articles
Plant-powered Speakers Series: Our very popular Plant-powered Speaker Series including experts such as Neal Barnard of the PCRM, watch for a very special guest in July 2014. http://www.earthsave.ca/events
MeatlessMonday.ca : Pledge to go meatless 1 day a week and join this growing global movement. Want to get your workplace or school involved? We will support you with menu ideas, posters and more. www.meatlessmonday.ca.
The Metro Vancouver Veg Directory:
Updated for 2014!
With over 300 listings it's the most up-to-date directory of veg-friendly restaurants and retailers in the city. In print and also as a searchable directory online, plus a FREE apps for iPhone and Android. Earthsave members enjoy the Member Discount Program (MDP), where over 50 veg-friendly businesses offer a 10% discount to all Earthsave members to encourage driving change with our wallets.
What Is A Plant-Based Diet?
‘Plant-based’ is a flexible diet where the bulk of calories and nutrition come from plant sources. Plants such as vegetables, fruits, legumes, grains, nuts and seeds, are the base of the diet. This way of eating is not as strict as going vegan, and is more focused on whole foods and healthy options, not just foods free from animal products.
Why move towards a more Plant-Based Diet?
This diet results in significant benefits to our health, the environment and the lives of animals. Reducing our consumption of animal products may very well be the greatest contribution to sustainability we can make as individuals, and is certainly the most highly recommended way of preventing chronic diseases. While most can agree that the products of factory farming are far from appetizing, organic animal products are a luxury few can afford. Plant-based diets rich in vegetables, fruit, grains and legumes are affordable to all. Many cultures and beliefs do not eat certain meats, or cannot tolerate dairy, but everyone can enjoy a plant-based meal and all are welcome at the table.
There are so many great reasons to move towards a more plant-based diet. What will yours be?