Want to share these at your work place or school?
Would you like to sponsor a print run of our handy brochures ‘How to get your Protein & Calcium from a Plant-based Diet’, and/or our Veg Directory? A donation of $200 (per title) makes 1,000 copies to distribute at your school, community centre or workplace. Help us spread the word by helping others answer common questions and concerns. (full colour, local delivery included) Make a Donation here and we will send you details
Coming Soon! - with your help!
Help fund our Healthy People Happy Planet Food Guide
Our popular brochures How to get your Protein from a Plant-based Diet and How to get your Calcium from a Plant-based Diet are just the first step in what we hope will be a whole series of Canadian-made educational literature. We plan to add two more titles to our brochure series soon: How to get your Vitamin D, B12 & Iron from Plant-based Diet and Increasing Sustainability with a Plant-based Diet.
But wait - there's more!
The big project we need your help with is creating an Earthsave branded, Canadian-made Vegetarian Starter Kit with colourful laminated Plant-based Food Guide. We would also like to take the information from each of these publications and turn them into an infomrative and entertaining Power Point presentation that could be watched online, or presented in person to schools, workplaces, and other groups like seniors homes, hospitals and at community events.
As it stands now, many groups ship their veg starter kits in from American organizations who don't share our same agricultural and food laws, or ethnic make up. There are also charges to ship across borders, leaving a larger environmental footprint. It only makes sense to have our own Canadian-made literature,by Canadians for Canadians. The government is unlikely to fund us as they already have a food guide, but we can create something without ties to industry that also takes into consideration the environmental and ethical impact of our diet. But we need your help to do it! Give today!
About the Project:
About the Project:
The Healthy People, Happy Planet Food Guide: Educational tools and resources for a healthier, more sustainable, and inclusive Canada.
Tools to be produced:
- Vegetarian Starter Kit
- Brochures on How to get your Vitamin D, B12 & Iron from a Plant-based Diet plus updated brochures on How to get your Protein from a Plant-based Diet and How to get your Calcium from a Plant-based Diet
- Increasing Sustainability with a Plant-based Diet brochure
- Plant-based Food Guide - colourful and laminated, perfect for putting on the fridge or kitchen wall.
- Power Point presentation (including info and images from all above), available on memory sticks and online.
Why is this important to create?
We believe it is important that we provide Canadian-made educational literature for the following reasons:
- The information should be particular to our country's laws and guidelines, as our rules regarding growth hormones and care of livestock differ greatly from those of the United States.
- The importation of these materials from the US or UK is neither environmentally sustainable nor fiscally responsible due to the higher costs incurred by duty and shipping expenses.
- We should have complete control of the content e.g. we prefer to provide materials that DO NOT include any graphic imagery or blatant product advertisements.
- Our materials would promote moving towards a more plant-based diet – not an all or nothing approach. This ensures our materials are suitable for environments where other stakeholders are involved, and allows people to move at their own pace.
- According to a recent Statistics Canada report, only 40.6% of Canadians aged 12 and older reported consuming fruit and vegetables five or more times per day (as directed by the Health Canada). This rate represents a continued decline in consumption and a dire need for education if we are to ensure a healthy future for all Canadians and be responsible with our medical system. Prevention is the best prescription.
Objectives of our project:
To provide accurate and well referenced information to the public about the many benefits of moving towards a more whole food, plant-based diet. To increase awareness about the global impact our dietary choices have on sustainability and the future of our planet, as well as the lives of animals. To provide options and recipes in order to make the transition healthy, easy and delicious. To provide Canadian-centric information on current food production and dietary guidelines.
Schools, workplaces, government and large organizations, any group looking to lessen their environmental footprint, cut back on sick days, and educate their group about a healthy, ethical and sustainable diet. Young people and families, office workers and singles; anyone looking to increase their impact on their health, environment and the lives of animals. We all require well researched information that can be easily shared or brought home to parents and loved ones.
Where will the project take place?
While Earthsave Canada is Vancouver based, our materials will be available all over Canada, in print and online.
How long will the project last?
Materials will need to be updated, but this initial run should cover the next year (one year from funding). From there our hope is that donors will want to fund on-going updates and print runs.
Activities required to achieve goal:
By providing tools that are easy to distribute and understand, we expect to substantially increase community awareness of the effects of our diets on the environment, animals, and human health, as well as motivate significant positive change in people's behaviour. By encouraging work places, schools and communities to embrace the move towards a more plant-based diet we will see a significant decrease in animal suffering, and increased benefits to our overall health and environment. By providing talking points and credible sources, we hope to balance information provided by advertisers and encourage people to vote with their dollars by supporting companies that don’t support animal cruelty. These resources will empower everyone to make better choices with confidence and compassion.
Why a plant-based food guide?
The important word here is 'based'. We understand that people will eat many foods for different reasons, but for better health, sustainability, compassion towards animals and to be inclusive of different cultures and beliefs, we propose that the base of our diet should be made up of plants - 'plant-based'.
Many reputable studies show that eating more plants and less animal products is one of the most powerful steps we can take to save this planet. Food choices may very well be the single biggest impact as an individual that you can have on the environment. Animal agriculture is responsible for 18% – 25% of global warming emissions worldwide. Cattle ranches and feed production account for over 70% of deforestation in the Amazon. The livestock sector is quite probably the largest source of water pollution worldwide. It requires an average of 6kg of plant protein to produce 1kg of animal protein, and it takes 100 times more water to produce 1kg of animal protein than it does 1kg of plant protein.
The World Health Organization and Food and Agriculture Organization (WHO/FAO) have found that a diet low in meat, eggs and dairy, while also higher in fruit and vegetables, was associated with a lower risk of: Heart Disease, Osteoporosis, Type 2 Diabetes, and various types of Cancer. A more plant-based diet, rich in fiber, folic acid, antioxidants, and phytochemicals, is also associated with: lower blood cholesterol concentrations, lower incidence of stroke, lower total and LDL cholesterol, lower blood pressure, and lower body fat. Prevention will always be the best prescription.
There are also financial considerations. We can all agree that factory farmed animal products are not good for the environment, our health, or the animals, but being able to afford organic animal products just isn't possible for many Canadians. Organic meat and dairy are a luxury item for many. While organic fruits and vegetables can also be expensive, they are still more accessible. Many do not need to be organic (see the clean 15) and there is also the option of growing your own (from window boxes to community gardens) - something we cannot sustain if everyone were to raise their own animals for food. While junk food is cheap, healthy, ethically sourced food is more affordable in plant form.
Along with benefits to our health and the environment, a plant-based meal also facilitates community building, as people from all cultures and beliefs can enjoy a plant-based meal. In a world that grows more diverse by the day, it's important to be sensitive to the beliefs and dietary considerations of others if we are to make all feel welcome.Sharing a meal is one of the most common ways to celebrate, to welcome, to include. But for some, a shared meal results in tension or doing without. Many races are genetically more sensitive to dairy products (over 70% of the population), some religious beliefs exclude all pork products, and still more require that any meat ingested be halal or kosher. And of course there are a growing number of compassionate people who simply do not want to eat the products of factory farming.
It's simply the most equitable diet there is.
Help us provide diet and nutrition information that benefits the planet as well as the people and animals living on it. Give today to make this project possible.